Logos

Baskin Engineering logos should be incorporated into all BE-related web pages and printed materials. The logotype is distinctive in its character and thus quickly helps to identify our school and should never be redrawn, altered, or distorted.

The logos are available in multiple colors and various file and color formats. Please click on the image of the logo that you need. You’ll be directed to a folder where you can find the logo in the color and format you’re looking for.

BE logomark

Baskin Engineering logo

UCSC and BE logos in horizontal lock-up

UCSC and BE logos in vertical lock-up

Logo Misuse

The Baskin Engineering logo was created as a unified graphic and cannot be altered in any way. For any questions regarding the correct use of the Baskin Engineering logo visual identity, please contact the alimas@ucsc.edu.

• Don’t place the logo on clashing colored backgrounds.
• Don’t place any logo variation on busy backgrounds.
• Don’t place special effects such as drop shadows on the logo.
• Don’t skew or distort the logo.
• Don’t alternate the color of the logo.

If you need a custom program logo, please fill out our Design Request Form. Please contact us for BE brand guidelines and logo requirements prior to contacting outside vendors.

Colors

All Baskin Engineering web pages and printed material should make use of the official brand color palette whenever possible. 

The official BE colors are: 

Download a PDF version of the Baskin Engineering color palette

UC Santa Cruz brand colors

Color palettes for Creative Cloud

Fonts

Roboto is the official typeface for print, website and email communications from UC Santa Cruz and Baskin Engineering.   

Thin

Thin Italic

Light

Light Italic

Regular

Regular Italic

Medium

Medium Italic

Bold

Bold Italic

Black

Black Italic

If you don’t currently have access to Roboto, you can download the font for free.