Logos
Baskin Engineering logos should be incorporated into all BE-related web pages and printed materials.
The logos are available in multiple colors and various file and color formats. Please click on the image of the logo that you need. You’ll be directed to a folder where you can find the logo in the color and format you’re looking for.
BE logomark
Baskin Engineering logo
UCSC and BE logos in horizontal lock-up
UCSC and BE logos in vertical lock-up
If you need a Baskin Engineering logo in a different color or file format, please send a message to communications@soe.ucsc.edu.
Colors
All Baskin Engineering web pages and printed material should make use of the official brand color palette whenever possible.
The official BE colors are:
ORANGE
Coated Paper
PMS: 1375C
CMYK: 0 40 100 0
Uncoated Paper
PMS: 137U
CMYK: 0 35 100 0
Online
RGB: 242 152 19
HEX: #f29813
NAVY
Coated Paper
PMS: 541C
CMYK: 100 57 0 38
Uncoated Paper
PMS: 2495U
CMYK: 100 45 0 14
Online
RGB: 0 60 108
HEX: #003c6c
YELLOW
Coated Paper
PMS: 116C
CMYK: 0 16 100 0
Uncoated Paper
PMS: 109U
CMYK: 0 10 100 0
Online
RGB: 253 199 0
HEX: #fdc700
CYAN
Coated Paper
PMS: 299C
CMYK: 69 10 0 0
Uncoated Paper
PMS: 2995U
CMYK: 90 11 0 0
Online
RGB: 19 165 220
HEX: #13a5dc
DARK GRAY
Coated Paper
PMS: Cool Gray 9C
CMYK: 30 22 17 57
Uncoated Paper
PMS: Cool Gray 9U
CMYK: 28 16 12 35
Online
RGB: 117 120 123
HEX: #75787b
LIGHT GRAY
Coated Paper
PMS: Cool Gray 2C
CMYK: 5 3 5 11
Uncoated Paper
PMS: Cool Gray 2U
CMYK: 4 3 6 9
Online
RGB: 208 208 206
HEX: #d0d0ce
Download a PDF version of the Baskin Engineering color palette
Fonts
Roboto is the official typeface for print, website and email communications from UC Santa Cruz and Baskin Engineering.
Thin
Thin Italic
Light
Light Italic
Regular
Regular Italic
Medium
Medium Italic
Bold
Bold Italic
Black
Black Italic
If you don’t currently have access to Roboto, you can download the font for free.